In the dynamic realm of retail real estate, my latest initiative marked a significant leap forward, integrating consumer movement tracking across more than 90 mall properties. This cutting-edge approach utilized mobile phone pings in conjunction with existing WiFi infrastructure to anonymously capture real-time consumer presence through a non-intrusive “digital handshake.” This innovation provided a rich dataset of visits, dwell times, customer loyalty, and engagement patterns.

Leveraging this wealth of data, I equipped Marketing, Leasing, and Strategy departments with powerful insights to evaluate retailer performance and understand consumer movements and shopping behaviors within our malls. This strategic endeavor not only deepened our grasp of consumer dynamics but also championed a culture of data-driven decision-making across the organization.

A cornerstone of my work was the development of algorithms for measuring advertising impressions, translating complex shopping behaviors into quantifiable metrics. This collaboration with internal teams unlocked new advertising revenue streams, enhancing the financial performance of our mall properties.

In an analytical deep dive into “winning zip codes,” I elucidated consumer preferences and trends, guiding stakeholders toward informed decisions on retail site locations and strategies to navigate company-specific challenges. This analysis proved invaluable, especially in identifying high-potential areas for targeted marketing and expansion.

Amidst the challenges posed by the COVID-19 pandemic, I devised a comprehensive strategy to merge various traffic data sources, providing real-time occupancy estimates. This initiative, which received accolades from government officials, offered a holistic view of consumer movement, enabling recommendations to optimize traffic flow and minimize health risks.

With PowerBI, I led the creation of enterprise-wide, user-friendly interactive dashboards, including a pioneering three-layer map that consolidated data visualization, streamlining analysis and decision-making processes.

My ventures into automation, specifically programming robots to manage routine tasks, dramatically increased operational efficiency, reducing task completion time by 80%. This forward-thinking approach underscored my commitment to leveraging technology to drive productivity and innovation.

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